More than just a business card
How you present your company or organization is recorded in your corporate identity. This obviously includes your logo, but also the use of color, typography, layout, and playful elements, such as shapes and illustrations. Photography style or use of images can also be included here.
By having all these elements consistently used on business cards, stationery, powerpoints, website, e-mails and, for example, company clothing, you incerease the recognisability of your company or organization. Even your communication style can be part of your corporate identity.
To ensure your communications are consistent, you consider developing abranding manual, that provides tools, such as templates for Word, PowerPoint or email.
This ensures that all company or organisation communication is steady.